Skip to main content
Back
HOG logo

Harley-Davidson, Inc.

Data quality: 100%
HOG
NYSE Consumer Cyclical Auto - Recreational Vehicles
$17.79
▲ $0.21 (1.19%)
Mkt Cap: 2.10B
Day Range
$17.66 $18.42
52-Week Range
$17.09 $31.25
Volume
3,973,584
50D / 200D Avg
$19.58 / $23.93
Prev Close
$17.58

Price History

Financial Trends

Peer Comparison

vs Consumer Cyclical sector median (609 peers)

Metric Stock Sector Median
P/E 6.2 11.1
P/B 0.7 1.4
ROE % 10.7 10.7
Net Margin % 7.6 5.1
Rev Growth 5Y % -4.3 8.3
D/E 1.0 0.8

Analyst Price Target

Hold
$22.00 +23.7%
Low: $12.00 High: $28.00
Forward P/E
50.8
Forward EPS
$0.35
EPS Growth (est.)
+0.0%
Est. Revenue
3.7 B

Earnings Estimates

Period EPS Est. Revenue Est. Analysts
FY2028 $2.58
$1.59 – $3.26
4.1 B 3
FY2027 $1.57
$0.65 – $3.34
3.9 B 10
FY2026 $0.35
$0.00 – $1.07
3.7 B 9

Key Takeaways

Revenue declined -4.32% annually over 5 years
Earnings declined -25.61% over the past year
ROE of 10.74% — decent returns on equity
Generating 415.24M in free cash flow
P/E of 6.20 — trading at a low valuation
Revenue growth is decelerating — 1Y growth trails 5Y average by 9.44%

Growth

Revenue Growth (5Y)
-4.32%
Revenue (1Y)-13.76%
Earnings (1Y)-25.61%
FCF Growth (3Y)-12.91%

Quality

Return on Equity
10.74%
ROIC4.68%
Net Margin7.57%
Op. Margin8.64%

Safety

Debt / Equity
0.97
Current Ratio2.10
Interest Coverage11.56

Valuation

P/E Ratio
6.20
P/B Ratio0.67
EV/EBITDA5.34
Dividend Yield0.04%

All Fundamental Metrics

Growth
Revenue Growth (1Y) -13.76% Revenue Growth (3Y) -12.45%
Earnings Growth (1Y) -25.61% Earnings Growth (3Y) -30.76%
Revenue Growth (5Y) -4.32% Earnings Growth (5Y) -15.04%
Profitability
Revenue (TTM) 4.47B Net Income (TTM) 338.74M
ROE 10.74% ROA 4.21%
Gross Margin 30.24% Operating Margin 8.64%
Net Margin 7.57% Free Cash Flow (TTM) 415.24M
ROIC 4.68% FCF Growth (3Y) -12.91%
Safety
Debt / Equity 0.97 Current Ratio 2.10
Interest Coverage 11.56 Dividend Yield 0.04%
Valuation
P/E Ratio 6.20 P/B Ratio 0.67
P/S Ratio 0.47 PEG Ratio -0.39
EV/EBITDA 5.34 Dividend Yield 0.04%
Market Cap 2.10B Enterprise Value 2.06B

Income Statement

Annual, most recent first

Income statement data, annual, most recent first
Metric FY2025 FY2024 FY2023 FY2022 FY2021
Revenue 4.47B 5.19B 5.84B 5.76B 5.34B
Net Income 338.74M 455.36M 706.59M 741.41M 650.02M
EPS (Diluted) 2.78 3.44 4.87 4.96 4.19
Gross Profit 1.35B 1.81B 2.18B 2.13B 1.90B
Operating Income 386.64M 416.63M 779.08M 909.28M 823.44M

Balance Sheet

Annual, most recent first

Balance sheet data, annual, most recent first
Metric FY2025 FY2024 FY2023 FY2022 FY2021
Total Assets 8.04B 11.88B 12.14B 11.49B 11.05B
Total Liabilities 4.89B 8.72B 8.89B 8.59B 8.50B
Shareholders' Equity 3.14B 3.17B 3.25B 2.90B 2.55B
Total Debt 3.05B 7.03B 7.20B 6.96B 6.94B
Cash & Equivalents 3.09B 1.59B 1.53B 1.43B 1.87B
Current Assets 5.59B 5.00B 5.16B 4.75B 4.55B
Current Liabilities 2.66B 3.56B 3.38B 3.53B 3.34B