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Harley-Davidson, Inc.

Data quality: 100%
HOG
NYSE Consumer Cyclical Auto - Recreational Vehicles
$18.47
▼ $0.14 (-0.75%)
Mkt Cap: 2.18B
Day Range
$18.34 $18.86
52-Week Range
$17.09 $31.25
Volume
3,397,063
50D / 200D Avg
$19.58 / $23.93
Prev Close
$18.61

Quick Summary

Price History

Financial Trends

Peer Comparison

vs Consumer Cyclical sector median (610 peers)

Metric Stock Sector Median
P/E 6.4 11.2
P/B 0.7 1.4
ROE % 10.7 10.7
Net Margin % 7.6 5.2
Rev Growth 5Y % -4.3 8.1
D/E 1.0 0.8

Analyst Price Target

Hold
$22.00 +19.1%
Low: $12.00 High: $28.00
Forward P/E
52.73
Forward EPS
$0.35
EPS Growth (est.)
+0.0%
Est. Revenue
3.74B

Earnings Estimates

Period EPS Est. Revenue Est. Analysts
FY2028 $2.58
$1.59 – $3.26
4.15B 3
FY2027 $1.57
$0.65 – $3.34
3.86B 10
FY2026 $0.35
$0.00 – $1.07
3.74B 9

Earnings Surprises

Last 8 quarters
Quarter Est. EPS Actual EPS Surprise
2026-02-10 -$1.06 -$2.44 -131.2%
2025-11-04 $1.38 $3.10 +124.6%
2025-07-30 $0.99 $0.88 -11.1%
2025-05-01 $0.80 $1.07 +33.8%
2025-02-05 -$0.65 -$0.93 -43.1%
2024-10-24 $0.79 $0.91 +15.2%
2024-07-25 $1.40 $1.63 +16.4%
2024-04-25 $1.51 $1.72 +13.9%

Dividend History

7 yr streak

Yield

0.04%

Payout Ratio

0.26%

Growth (3Y)

4.63%

Growth (5Y)

10.35%

Ex-Date Payment Date Amount Yield
Mar 02, 2026 Mar 17, 2026 $0.19 4.09%
Dec 09, 2025 Dec 22, 2025 $0.18 3.29%
Sep 10, 2025 Sep 24, 2025 $0.18 2.37%
Jun 02, 2025 Jun 18, 2025 $0.18 2.98%
Feb 28, 2025 Mar 14, 2025 $0.18 2.71%
Dec 10, 2024 Dec 23, 2024 $0.17 2.08%
Sep 16, 2024 Sep 27, 2024 $0.17 1.80%
Jun 05, 2024 Jun 21, 2024 $0.17 1.91%
Mar 01, 2024 Mar 20, 2024 $0.17 1.84%
Dec 08, 2023 Dec 27, 2023 $0.17 2.06%
Sep 11, 2023 Sep 27, 2023 $0.17 2.00%
Jun 02, 2023 Jun 21, 2023 $0.17 1.96%
Mar 02, 2023 Mar 20, 2023 $0.17 1.36%
Dec 08, 2022 Dec 23, 2022 $0.16 1.38%
Sep 09, 2022 Sep 22, 2022 $0.16 1.52%
Jun 01, 2022 Jun 17, 2022 $0.16 1.82%
Feb 25, 2022 Mar 18, 2022 $0.16 1.49%
Dec 07, 2021 Dec 23, 2021 $0.15 1.56%
Sep 09, 2021 Sep 24, 2021 $0.15 1.27%
Jun 09, 2021 Jun 25, 2021 $0.15 0.71%

Key Takeaways

Revenue declined -4.32% annually over 5 years
Earnings declined -25.61% over the past year
ROE of 10.74% — decent returns on equity
Generating 415.24M in free cash flow
P/E of 6.44 — trading at a low valuation
Revenue growth is decelerating — 1Y growth trails 5Y average by 9.44%

Growth

Revenue Growth (5Y)
-4.32%
Revenue (1Y)-13.76%
Earnings (1Y)-25.61%
FCF Growth (3Y)-12.91%

Quality

Return on Equity
10.74%
ROIC4.68%
Net Margin7.57%
Op. Margin8.64%

Safety

Debt / Equity
0.97
Current Ratio2.10
Interest Coverage11.56

Valuation

P/E Ratio
6.44
Forward P/E50.79
P/B Ratio0.69
EV/EBITDA5.55
Dividend Yield0.04%

All Fundamental Metrics

Growth
Revenue Growth (1Y) -13.76% Revenue Growth (3Y) -12.45%
Earnings Growth (1Y) -25.61% Earnings Growth (3Y) -30.76%
Revenue Growth (5Y) -4.32% Earnings Growth (5Y) -15.04%
Profitability
Revenue (TTM) 4.47B Net Income (TTM) 338.74M
ROE 10.74% ROA 4.21%
Gross Margin 30.24% Operating Margin 8.64%
Net Margin 7.57% Free Cash Flow (TTM) 415.24M
ROIC 4.68% FCF Growth (3Y) -12.91%
Safety
Debt / Equity 0.97 Current Ratio 2.10
Interest Coverage 11.56
Dividends
Dividend Yield 0.04% Payout Ratio 0.26%
Dividend Growth (3Y) 4.63% Dividend Growth (5Y) 10.35%
Consecutive Div Years 7 yrs
Valuation
P/E Ratio 6.44 Forward P/E 50.79
P/B Ratio 0.69 P/S Ratio 0.49
PEG Ratio -0.39 Forward PEG N/A
EV/EBITDA 5.55 Fwd EV/EBITDA 3.53
Forward P/S 0.58 Fwd Earnings Yield 1.97%
FCF Yield 19.03%
Market Cap 2.18B Enterprise Value 2.14B

Income Statement

Annual, most recent first

Income statement data, annual, most recent first
Metric FY2025 FY2024 FY2023 FY2022 FY2021
Revenue 4.47B 5.19B 5.84B 5.76B 5.34B
Net Income 338.74M 455.36M 706.59M 741.41M 650.02M
EPS (Diluted) 2.78 3.44 4.87 4.96 4.19
Gross Profit 1.35B 1.81B 2.18B 2.13B 1.90B
Operating Income 386.64M 416.63M 779.08M 909.28M 823.44M

Balance Sheet

Annual, most recent first

Balance sheet data, annual, most recent first
Metric FY2025 FY2024 FY2023 FY2022 FY2021
Total Assets 8.04B 11.88B 12.14B 11.49B 11.05B
Total Liabilities 4.89B 8.72B 8.89B 8.59B 8.50B
Shareholders' Equity 3.14B 3.17B 3.25B 2.90B 2.55B
Total Debt 3.05B 7.03B 7.20B 6.96B 6.94B
Cash & Equivalents 3.09B 1.59B 1.53B 1.43B 1.87B
Current Assets 5.59B 5.00B 5.16B 4.75B 4.55B
Current Liabilities 2.66B 3.56B 3.38B 3.53B 3.34B